Tag Archives: foursquare

Let Foursquare Choose Your Next Dinner Date

Foursquare is a social media outlet that enables you to share where you are with friends. However, according to the article, Meet The New Foursquare, The One That You’ve Helped Build And Continue To Power, Foursquare is providing new services to its users past the typical “check-in” that it is known for.

Foursquare now suggests restaurants, coffee places or places to get a drink based on your location with such criteria as ‘places I haven’t been to,’ ‘I have been before,’ ‘my friends have been to,’ and ‘with foursquare promotions.’  With a screen that is almost a hybrid of Google Maps  and Yelp, this improved Foursquare offers a new “explore” experience for users.  According to the article, this improved version of Foursquare opens the doors to new opportunities for monetization and more users.

I personally do not have a Foursquare account but think that with these new changes, I am open to starting a new account.  In the past, with check-in features on Facebook, Instagram and other social media outlets, I believed that Foursquare was somewhat unnecessary.  However, with these enhanced features, I think that Foursquare would be a useful application to have. An avid fan of Yelp, I am constantly looking for new places to try and the “explore” feature further simplify the process.

So what does this mean for social media?  I feel Foursquare has targeted in on what to make them stand out in this ever-changing and competitive environment of new media. New media outlets must constantly look for new ways to improve features and distinguish themselves as technology continues to advance. As well, I feel like this is an opportunity for Foursquare to acquire new users which is important to promote growth.  Today social media outlets must look for ways to broaden their target audience in order to further expand and remain competitive with other outlets.




Twitter For Dummies

This summer was the first time that I truly realized how behind on new media I was.   Don’t get me wrong- I love Facebook  to connect with friends while I am away at school,  upload photos to Instagram on a daily basis and update my LinkedIn for job opportunities,  but still find the numerous platforms of new media around us unnecessary.   However, I do realize that new media it is an important aspect today in the worlds of public relations and communications which is why I chose to follow this industry over the semester in order to have a greater understanding of this ever-growing phenomenon.

Interning this summer at an e-commerce that prided itself on their social media and technology, my company was up-to-date on every new media outlet to reach their customers and audience.  Our social media intern was a wiz at every form of social media, which sometimes even became annoying when she would need to “check-in” wherever we would go on foursquare.  As a PR intern, my supervisors told me to create a Twitter  to follow brands and media outlets that we worked with to get a better glimpse into what our audience was currently working on and saying.  They were surprised that as a college student and more importantly as a PR major, I didn’t have a Twitter.  Reluctantly I created a Twitter but only used it to “follow” people rather than actually to “tweet.”

I am currently taking a Social Media for PR class at Penn State this semester which has really taught me to recognize the importance of the various forms of social media including Twitter.  I previously never thought about using a Twitter because I already had a Facebook and wondered if people actually cared that much about what I was saying or doing.  One of my first assignments was to “tweet,” “@reply,” “retweet,” and “follow” an exorbitant amount of times in one week.  This really forced me to face my fear of “tweeting.” Now that my assignment is over, I have seen myself appreciating Twitter and continuing to use it.  I have started following various people and companies in the public relations and social media industry who provide useful links to articles and create meaningful topics for conversation.  Twitter is also a great way to stay up to date on the latest information with its constantly updating news feed.  I am still figuring out the proper Twitter lingo, but I hope to continue to strengthen my Twitter skills which will help me later in the public relations field.  I think that for a public relations professional, learning the different social media platforms is important to connect and interact with your target audience.

So “follow” me, “tweet” at me @kimschmohl.