Foursquare is a social media outlet that enables you to share where you are with friends. However, according to the article, Meet The New Foursquare, The One That You’ve Helped Build And Continue To Power, Foursquare is providing new services to its users past the typical “check-in” that it is known for.
Foursquare now suggests restaurants, coffee places or places to get a drink based on your location with such criteria as ‘places I haven’t been to,’ ‘I have been before,’ ‘my friends have been to,’ and ‘with foursquare promotions.’ With a screen that is almost a hybrid of Google Maps and Yelp, this improved Foursquare offers a new “explore” experience for users. According to the article, this improved version of Foursquare opens the doors to new opportunities for monetization and more users.
I personally do not have a Foursquare account but think that with these new changes, I am open to starting a new account. In the past, with check-in features on Facebook, Instagram and other social media outlets, I believed that Foursquare was somewhat unnecessary. However, with these enhanced features, I think that Foursquare would be a useful application to have. An avid fan of Yelp, I am constantly looking for new places to try and the “explore” feature further simplify the process.
So what does this mean for social media? I feel Foursquare has targeted in on what to make them stand out in this ever-changing and competitive environment of new media. New media outlets must constantly look for new ways to improve features and distinguish themselves as technology continues to advance. As well, I feel like this is an opportunity for Foursquare to acquire new users which is important to promote growth. Today social media outlets must look for ways to broaden their target audience in order to further expand and remain competitive with other outlets.