Monthly Archives: November 2012

Goodbye LinkedIn?

LinkedIn  has been known as the professional networking tool for people to post their resumes, find out about job openings and connect with companies and other professionals.  However, a new feature of Facebook  poses a major threat to LinkedIn.

According to the Mashable article, Facebook’s New Job Board Puts LinkedIn on Notice, “Facebook launched a new Social Jobs application on Wednesday in partnership with the Department of Labor and several leading career websites, including Monster.com, BranchOut and Jobvite. “

So what does this mean for LinkedIn?  The article discusses that this app could threaten LinkedIn as a recruiting machine.  This is how LinkedIn generates most of its revenue so this new app could certainly affect LinkedIn’s future.  After Facebook announced the news, LinkedIn stock dropped.  One study has found that half of employers already use Facebook in the hiring process, showing Facebook’s potential to almost wipe out LinkedIn.

Personally I am not really sure how I feel about this new feature of Facebook.  I have both a LinkedIn and Facebook and like that these are two separate entities.  Though I do not have inappropriate content on my Facebook, I feel that potential future employers do not need to see my status updates or latest Facebook album.  I like that my LinkedIn is specifically for professional networking, uncluttered by social and personal information.

As well, there are plenty of professionals and older people who use LinkedIn but do not have an active Facebook. If LinkedIn does shut down, will people create a Facebook for recruiting and job hunting purposes?  Will the demise of LinkedIn create a new group of Facebook users?

It will be interesting to see what happens to these two new media powerhouses.  I hope LinkedIn is here to stay but with Facebook targeting professional recruiting, its future is unclear.

Kim

Pinterest

We have talked a lot about Twitter and Facebook and Instagram so far, but another social media site has been dominating the public discourse: Pinterest.

Pinterest is another photo-sharing social media resembling a virtual pin-board. Users organize their personal boards with themed collections. For example one board might have different collections such as: recipes, holidays, travel, decorating, baking, etc… Similar to Instagram, users can follow each other and re-pins will appear in the news feed. A re-pin is similar to a retweet, or even a “like” on Facebook, users see something that they are interested in or fits in with one of their collections and then they can re-pin it to their own board. This effectively shares the images with that user’s followers and so forth.

Pinterest is image based, so an effective pin will include a link along with the image. However, not every picture on Pinterest is linked, anyone can post on Pinterest, there is no filter.

Pinterest’s official mission is, “to connect everyone in the world through the things they find interesting”.  According to Brandignity, Pinterest has about 40 million unique visitors per day. They also calculate that Pinterest is projected to account for 40% of all social media driven purchases pushing Facebook down to 60%.

While women are currently the dominate ‘pinners’, that could just be due to the lack of male collection themes. Internet users are now turning to Pinterest over Google for certain category searches, specifically recipes and holiday ideas.

It will be interesting to see Pinterest’s future. With the holiday season approaching it will also be interesting to see the volume the site will see. With Halloween in our rearview mirror, tons of people turned to the new social media site for ideas and suggestions. We can only assume that there will be a similar turn out for the other big commercial holidays.

So check it out! Pinterest is definitely headed in the direction of remaining a strong social media presence.

Cheers,

Emily

Social Media during #Sandy

Hurricane Sandy swept across the Northeast last week and demonstrated both the positive and negative effects of social media during times of tragedy.  Though becoming a valuable outlet for family and friends to stay in touch due to limited cell phone service and lack of electricity, social media also showed its “dark side” during this powerful storm.

Hurricane Sandy Shows Dark Side of Social Media explores the negative side of social media during Sandy.   False information spread like wildfire over social media outlets.  A twitter post that the New York Stock Exchange was flooded with water caused controversy after CNN incorrectly reported it.  CNN made an on-air correction and responded that the information came from New York City media outlets that they believed were credible.

As well “newsjacking” occurred when companies tried to use the storm to their benefit.  According to the article, “American Apparel sent out an e-mail blast for a 20% off sale for people living in the affected states, with a tagline that read, ‘In case you’re bored during the storm.’”

Fake Hurricane Sandy Photos circulated over Twitter and Facebook feeds that were photoshopped or taken from another day.  Photos included soldiers standing in hurricane conditions at the Tomb of the Unknown Soldier, clouds over Manhattan and a flooded McDonalds.  In reality, these images were incorrect depictions of the hurricane.  Social media users shared these powerful and intriguing images without checking the sources.

I believe that the social media mishaps that occurred during Hurricane Sandy have taught us the need to check information and sources especially in times in tragedy.  As well, “newsjacking” or companies using these tragic events to their benefit does not reflect well on their image.  Instead, social media outlets should have been used to spread useful information and support for those affected by the storm.

Kim