Goodbye LinkedIn?

LinkedIn  has been known as the professional networking tool for people to post their resumes, find out about job openings and connect with companies and other professionals.  However, a new feature of Facebook  poses a major threat to LinkedIn.

According to the Mashable article, Facebook’s New Job Board Puts LinkedIn on Notice, “Facebook launched a new Social Jobs application on Wednesday in partnership with the Department of Labor and several leading career websites, including Monster.com, BranchOut and Jobvite. “

So what does this mean for LinkedIn?  The article discusses that this app could threaten LinkedIn as a recruiting machine.  This is how LinkedIn generates most of its revenue so this new app could certainly affect LinkedIn’s future.  After Facebook announced the news, LinkedIn stock dropped.  One study has found that half of employers already use Facebook in the hiring process, showing Facebook’s potential to almost wipe out LinkedIn.

Personally I am not really sure how I feel about this new feature of Facebook.  I have both a LinkedIn and Facebook and like that these are two separate entities.  Though I do not have inappropriate content on my Facebook, I feel that potential future employers do not need to see my status updates or latest Facebook album.  I like that my LinkedIn is specifically for professional networking, uncluttered by social and personal information.

As well, there are plenty of professionals and older people who use LinkedIn but do not have an active Facebook. If LinkedIn does shut down, will people create a Facebook for recruiting and job hunting purposes?  Will the demise of LinkedIn create a new group of Facebook users?

It will be interesting to see what happens to these two new media powerhouses.  I hope LinkedIn is here to stay but with Facebook targeting professional recruiting, its future is unclear.

Kim

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Pinterest

We have talked a lot about Twitter and Facebook and Instagram so far, but another social media site has been dominating the public discourse: Pinterest.

Pinterest is another photo-sharing social media resembling a virtual pin-board. Users organize their personal boards with themed collections. For example one board might have different collections such as: recipes, holidays, travel, decorating, baking, etc… Similar to Instagram, users can follow each other and re-pins will appear in the news feed. A re-pin is similar to a retweet, or even a “like” on Facebook, users see something that they are interested in or fits in with one of their collections and then they can re-pin it to their own board. This effectively shares the images with that user’s followers and so forth.

Pinterest is image based, so an effective pin will include a link along with the image. However, not every picture on Pinterest is linked, anyone can post on Pinterest, there is no filter.

Pinterest’s official mission is, “to connect everyone in the world through the things they find interesting”.  According to Brandignity, Pinterest has about 40 million unique visitors per day. They also calculate that Pinterest is projected to account for 40% of all social media driven purchases pushing Facebook down to 60%.

While women are currently the dominate ‘pinners’, that could just be due to the lack of male collection themes. Internet users are now turning to Pinterest over Google for certain category searches, specifically recipes and holiday ideas.

It will be interesting to see Pinterest’s future. With the holiday season approaching it will also be interesting to see the volume the site will see. With Halloween in our rearview mirror, tons of people turned to the new social media site for ideas and suggestions. We can only assume that there will be a similar turn out for the other big commercial holidays.

So check it out! Pinterest is definitely headed in the direction of remaining a strong social media presence.

Cheers,

Emily

Social Media during #Sandy

Hurricane Sandy swept across the Northeast last week and demonstrated both the positive and negative effects of social media during times of tragedy.  Though becoming a valuable outlet for family and friends to stay in touch due to limited cell phone service and lack of electricity, social media also showed its “dark side” during this powerful storm.

Hurricane Sandy Shows Dark Side of Social Media explores the negative side of social media during Sandy.   False information spread like wildfire over social media outlets.  A twitter post that the New York Stock Exchange was flooded with water caused controversy after CNN incorrectly reported it.  CNN made an on-air correction and responded that the information came from New York City media outlets that they believed were credible.

As well “newsjacking” occurred when companies tried to use the storm to their benefit.  According to the article, “American Apparel sent out an e-mail blast for a 20% off sale for people living in the affected states, with a tagline that read, ‘In case you’re bored during the storm.’”

Fake Hurricane Sandy Photos circulated over Twitter and Facebook feeds that were photoshopped or taken from another day.  Photos included soldiers standing in hurricane conditions at the Tomb of the Unknown Soldier, clouds over Manhattan and a flooded McDonalds.  In reality, these images were incorrect depictions of the hurricane.  Social media users shared these powerful and intriguing images without checking the sources.

I believe that the social media mishaps that occurred during Hurricane Sandy have taught us the need to check information and sources especially in times in tragedy.  As well, “newsjacking” or companies using these tragic events to their benefit does not reflect well on their image.  Instead, social media outlets should have been used to spread useful information and support for those affected by the storm.

Kim

The Importance of Fact Checking to Social Media #baldforbieber

A cautionary tale unfolded this past week when the #baldforbieber began trending on Twitter. Tween’s across the country immediately began to tweet out the hashtag after the cancer rumors were sparked by the photo-sharing online bulletin known as 4Chan. The post included screen shots of a “verified” Entertainment Tonight account tweet and what appeared to be an official Justin Bieber tweet. Here is a picture of the alleged tweet: 

Once the hashtag and tweet went viral, notorious over zealous and obsessive Bieber fans began tweeting what appear to be genuine pictures of their shaved heads, it support of the pop star.

Eventually, after someone tweeted at Bieber’s bodyguard the rumors were dispelled and the prank was revealed. This however, is current proof of the need for fact checking in social media.

Social media has made the world a different place, a more visible place. While that visibility can prove useful and important it also calls for a more critical eye. Social media allows for a unlimited amount of voices, and todays youth often turn to social media as their main information and news source. This prank is proof positive that verified tweets can be modified.

Fact checking is vital when the information is coming from a thousand different sources who have the unique and new advantage of hiding behind technology. In the #baldforbieber example, if these young girls had just checked Bieber’s actual twitter timeline, they would have seen that this “confirmation tweet” never existed in the first place, and that a screen shot was just modified and posted on a different site.

Fact checking is also vital when younger people have access to social media. Kids are exposed to new media earlier each year. Some kids can unlock an iphone and open up a game of Temple Run before they can even tie their shoes. Kids are impressionable and passionate, and if they see online that their “idol” has cancer they are bound to react. Social media fact checking should be encouraged for anyone involved, but specifically in children who might not see through the curtain of technology.

The internet is free and open to everyone that has access, therefore no one is checking to make sure scandals like #baldforbieber don’t happen. Social media is built on the idea of interaction, well as users we have to take advantage of that interaction and check facts. We can’t just believe any tweet that pops up in our timelines.

Thanks,

Emily

Let Foursquare Choose Your Next Dinner Date

Foursquare is a social media outlet that enables you to share where you are with friends. However, according to the article, Meet The New Foursquare, The One That You’ve Helped Build And Continue To Power, Foursquare is providing new services to its users past the typical “check-in” that it is known for.

Foursquare now suggests restaurants, coffee places or places to get a drink based on your location with such criteria as ‘places I haven’t been to,’ ‘I have been before,’ ‘my friends have been to,’ and ‘with foursquare promotions.’  With a screen that is almost a hybrid of Google Maps  and Yelp, this improved Foursquare offers a new “explore” experience for users.  According to the article, this improved version of Foursquare opens the doors to new opportunities for monetization and more users.

I personally do not have a Foursquare account but think that with these new changes, I am open to starting a new account.  In the past, with check-in features on Facebook, Instagram and other social media outlets, I believed that Foursquare was somewhat unnecessary.  However, with these enhanced features, I think that Foursquare would be a useful application to have. An avid fan of Yelp, I am constantly looking for new places to try and the “explore” feature further simplify the process.

So what does this mean for social media?  I feel Foursquare has targeted in on what to make them stand out in this ever-changing and competitive environment of new media. New media outlets must constantly look for new ways to improve features and distinguish themselves as technology continues to advance. As well, I feel like this is an opportunity for Foursquare to acquire new users which is important to promote growth.  Today social media outlets must look for ways to broaden their target audience in order to further expand and remain competitive with other outlets.

 

Kim

Facebook, Airplanes, Bridges and Chairs?

Facebook has never really relied on ad campaigns in the past. A small start up website became a worldwide phenomenon mostly by word-of-mouth. Occasionally Facebook will promote a new feature, but most of the time any self promotion is done directly on their site. Just recently Facebook solidified its title as ‘The Social Network’  by hitting the 1 billion user mark.

A week after reaching this major milestone the company released its very first ad campaign: Facebook: The Things that Connect Us. The video is only a little over a minute long and compares  the social network to things like airplanes, bridges, and chairs. Most of the comparisons in the clip are pretty spot on, after-all Facebook clearly has a knack for connectivity. The chair analogy however, is a little more complex. The ad says that chairs are for everyone, “anyone can sit in a chair”, they are place where people go to sit down (duh), people can sit down together (if the chair is big enough), and chairs are a place where people can tell jokes from or share stories. The ad claims that chairs, just like planes, bridges and doorbells, are things that people use to get together. Furthermore, the video points out the universe’s ability to make us feel alone, which is why we have created things that connect us.

Personally, I think this is a good ad campaign. The chair example is definitely a stretch when taken out of context, but overall the video makes a clear trajectory of meaning from start to finish. So it might seem a little silly that Facebook is comparing itself to chairs, but I really think the more confusing comparison is the doorbell.

Regardless of metaphor choices, the overall message of the ad is true: Facebook brings people together (1 billion people), and people turn to Facebook to feel connected. So, pull up a chair…friend someone.

#PresidentialDebate2012

Social media has played a major role in the 2012 Presidential Campaign.  Twitter and Facebook have served as platforms for people to openly express their viewpoints on both Romney and Obama.

Social media activity during the Democratic National Convention and Republican National Convention soared, but was still outdone by the Presidential Debate.  The Presidential Debate was the most tweeted event in U.S. political history.  The debate produced a record-breaking total of 10.3 million tweets in 90 minutes. The moments that created the most Twitter activity included:  moderator Jim Lehrer responding ‘Let’s not’ when Romney requested a topic, Obama joking that, ‘I had five seconds’ when Lehrer gave the time limit, and discussion about Medicare and vouchers. Also, Romney’s “Big Bird” comment became a trending topic.

Fox News said that Romney was the debate’s winner in terms of Twitter activity.  There were 47,141 tweets mentioning Romney and “win or winner” in comparison to 29,677 tweets mentioning Obama and “win or winner.”  Romney was also tweeted more in key states including Florida, Ohio, Nevada and Colorado.

The day after the debate trending topics on Twitter include #ForwardNotBack, #debate2012, and Romney.  I was surprised that “Obama” wasn’t a trending topic as well.  However, after doing some research I noticed that the “Romney” trending topic also included “negative” tweets such as “Romney gave ‘a very vigorous performance but one that was devoid of honesty,” “Fact check: Romneys debate performance was filled with fiction and falsehoods,” and “Romney told 27 lies in 38 minutes last night, no wonder I couldn’t keep up.”  So is this to say that Romney “won” the convention in terms of social media?

During the debate, Facebook and Twitter news feeds were constantly updated with new statuses and tweets, often quoting the candidates. People publicly displayed their political views to their friends and followers.  Social media has opened the doors to a second debate among friends and followers.  People are able to comment and like eachother’s statuses about the debate.

However, years ago people often kept their political views to themselves as it was a “taboo” subject.  No one asked who you were going to vote for.  Today through social media you gain an idea of who the person is going to vote for based on their tweets and Facebook statuses, which is supposed to be a personal decision.

More importantly, are trends in social media an indication of who is going to win the election?  I guess we will have to wait and see.

Kim